all too easy! try this:
01: steal a lame concept & press kit from another performer you're friends with.
02: come up with some stupid fucking costumes & tell anyone who'll listen how much of a genius you are.
03: write appallingly bad lyrics about love, dancing or heartbreak.
04: become friends with average, yet highly paid beats & loops producers.
05: you'll now have a contract with interscope & be doing all the talk show rounds.
congrats! you're now in every kid's ipod and doing stadium tours & festival sets all over the world!
seriously though, i think using the internet to tap into the listeners who'd dig your sounds is a great way to reach those you can't via tv or radio exposure, and mainly creating a big online presence for your work, at the same time as touring as much as you can, get the practice in, make a few bucks from playing live, and work your ass off in a shitty job to pay for decent production of your ep's and albums, rather than ask for money for shitty sounding recordings.
i give away a lot of my music online, but hope to sell at least enough 'final cut' albums when they're mastered and released to put back into the next releases and so on.
i think giving away entirely everything is noble, but i also think that if you can give away a version of an album to the folks who support your work, then release an expanded version of the album with higher quality audio, some more songs, artwork, multi-tracks etc., in a way like trent has done recently, and your fans actually buy these to support you, then that could be cool as well.
merch seems to be a big thing with bands now, due to music essentially being free, so selling your name on all kinds of shit is another way to make money if you can't get licensing deals or sell a shitload of albums. i understand why, but i really can't see myself selling my music in such a way unless the products were relevant and interwoven into the whole idea of what the band is about, or what the album is about.
selling albums with some kind of expanded experience that can't be downloaded could be a way to actually keep selling albums, rather than just having everyone rip them for free, but i don't think having your name printed on cheap shirts, pens, dildos and the like would hold much interest to many people.
essentially, touring first, get out there and seen and heard by people on the ground, and try to find new and interesting ways to have your sounds discovered, work with performing artists, production companies, stick your cd to walls and posts in the city, just do random shit to get some attention, but have it all link back to a band and an album that people are gonna dig when they discover it, and wanna tell their friends about it too.
i've noticed with major labels, they use talk shows now as their word of mouth. someone famous mentions a performer - within the month they top the charts, regardless of how shitty they may be. most of us don't have that kinda access, so finding other ways to get people to talk about your work is paramount to it being something that travels and gains fans and people who wannna support, enjoy and sometimes even become a part of what you do.
/semi-drunken rambings
Edited 1 time(s). Last edit at 01/23/2010 10:12PM by pask.