trent_reznor posted:What you've seen happen with the marketing and presentation of NIN over the last years is a direct result of living next to you, listening to you, consuming with you and interacting with you. Directly. There's no handlers or PR people here, it's me and my guys - that's it. There's no real plan, even - it's just trying to do the right thing that respects you the fan, the music, and me the artist. That's the goal - a mutual and shared respect.
Many thanks for being so cool. As a fan, I've enjoyed this approach to interacting with fans and "marketing" - although as a fan, it doesn't really feel like marketing, which is what makes NIN and TR so great. You're trying to be "you" and hoping that your fans get it. I greatly appreciate that.
posted:
The problem with really getting engaged in a community is getting through the clutter and noise. In a closed environment like nin.com a lot of this can be moderated away, or code can be implemented to make it more difficult for troublemakers to persist. It's tedious and feels like wasted energy doing that shit, but some people exist to ruin it for others - and they are the ones who have nothing better to do with their time. Example: on nin.com, there's 3-4 different people that each send me between 50 - 100 message per day of delusional, often threatening nonsense. We can delete them, but they just sign back up and start again. Yes, we are implementing several changes to address this, but the point is it quickly gets very old weeding through that stuff.
When you reach the level of fame that you're at, there are going to be some crazies. You said that your interacting online with fans was an experiment, and implied that you were learning as you go, and I think finding efficient ways to deal with those folks is part of the experiment. I haven't seen your inbox, I don't think "idiots rule" is necessarily a true statement. From my experience on the internet, idiots don't necessarily "rule" - but they are the loudest and have the most free time to talk shit. Maybe being the loudest is all that matters on the net, but you've got over 600,000 Twitter followers and over 300,000 forum members, and I hate to see a few loud assholes ruin that relationship for everybody.
Personally, I'm a 31 year old fan, and I've got a lot more pressing stuff (job, family, schoolwork, etc) to do than spend time hassling TR on the internet. I post in the forum and respond occasionally on Twitter, but the time or two that I have considered pming or e-mailing you, I've had to ask myself, "What am I going to say?" Although you've put yourself out there to be contacted via pm or Twitter, I think the "mutual and shared respect" you mentioned involves me NOT sending you pm's unless I feel like I've got something relevant, or at least well-intentioned, to say. However, although you, I, and many other fans may share that sense of respect, there are some that don't. --Like I said, I think part of this experiment is finding a way to deal with them. Also, maybe a lot of fans are like myself, who tries not to hassle you, and there are likely many, many more of those fans, than the loud idiots who fill up your inbox.
I know you said "It's tedious and feels like wasted energy" having to work on solutions for those bad users, but your social networking experiment has mostly been cool, at least from a fan perspective. I mean, the forum and twitter are both pretty successful so far as reaching fans and recruiting new fans/followers goes. And it feels very cool as a fan to have some small access to TR himself.
posted:
Back to Twitter. I approached that as a place to be less formal and more off-the-cuff, honest and "human". I was not expecting to broadcast details of my love life there, but it happened because I'm in love and it's all I think about and that's that. If this has bummed you out or destroyed what you've projected on me, fair enough - it's probably time for you to leave. You are right, I'm not the same person I was in 1994 (and I'm happy about that). Are you?
A few years ago some people tuned me in to that world and when I figured out who these people were, I was amazed that I'd been seeing them in the front rows of the shows for months. I really don't understand what kind of "fan" spends that kind of time and money to travel across the country seeing a band, to then dedicate an incredible amount of time and energy into non-stop hate diatribes online. That one puzzles me a little.
Well, for example, some of the people I went to high school with are still stuck in 1991-94. Really. They were pot smoking goths back then and were in love with TR and Marilyn Manson. Most people mature and grow up, and have better things to do than be bitter that their favorite rock star has found love and has "changed" over the years. However, some people don't change. They plateau. Many of these people haven't changed or "grown up" and might never grow up. And they're bitter about you changing. They've got a lifestyle that they base around being a certain kind of person, sometimes defined by the music they listen to, and they hate it when a band's sound changes, much less when the lead singer/creative force gets online doting about being in love. They can't quit being a fan of the band, cause they've based their entire life around worshipping NIN/Manson (insert artist), or the "goth" lifestyle or wearing black t-shirts to work/school/etc, but they sure as hell can get online and complain about it. Like I said, when you're young, a lot of people worship a band or an artist, whoever, but as you mature, you realize that the artist is just a person, who changes like everyone else. But some people don't change - they want to live in a little time warp, and they want you to as well.
The real tragedy here, is that those guys and gals stuck in the time warp still wait with held breath for every new Manson release hoping for a return to form. (haha - couldn't resist jabbing the Manson fans.

).
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Anyway, I'm bored on a long bus drive and there's no real moral to the story here, just writing. I will be tuning out of the social networking sites because at the end of the day it's now doing more harm than good in the bigger picture and the experiment seems to have yielded a result. Idiots rule.
As a bit of encouragement here, I want to say again that many fans are out there in the silent majority, and for us, the idiots don't rule. We're not following the idiots. We're just following the posts that TR makes, and we enjoy those. --You have to deal with the bullshit on the net, we don't, and to your credit, you gave social networking a lot of time and energy despite the assholes.
I hope you don't totally desert the open-ness that you've demonstrated the last few years. I'd much rather see you strictly filter what comes into your inbox or implement other changes than desert us altogether. Dealing with the assholes may feel like a waste of time, but if finding a way to deal with them helps reach the fan/artist relationship of mutual respect that you're looking for, then I think that's something that has to be dealt with, and isn't a waste of time...but is a real problem that needs to be dealt with.
edit: Congrats to you and Mariqueen, and I hope you enjoy the upcoming time off.
Edited 1 time(s). Last edit at 06/10/2009 08:25PM by dolemite.