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Thanks for the interest in the final NIN shows! We sold out amazingly fast and I'm sorry for those that tried to get tickets but couldn't. Regarding the way we sold the tickets (through nin.com and TicketMaster) - we're trying our best here. Please let me know how the paperless TicketMaster shit goes from a user perspective - I got talked into it.
As far as NIne Inch Nails goes, these are the last shows for the foreseeable future. I've explained the reasons in various interviews so I won't go into it further here. I am NOT stopping making music or working on things - NIN is just not touring anymore. Nin.com will remain active and alive with lots of updates planned.
Blackberry NIN app / Android: the Blackberry version has been much more difficult than expected and will obviously not be done in time for any NIN shows. It's not dead, but it's not right around the corner. Android - the priority was on the BB version, so don't hold your breath. Apple 3.0 bug-fix: finished for over a month but rejected by Apple a second time for reasons so stupid it's not worth going into.
Twitter: Yes, I deleted my account and I'll explain why since somehow someone apparently thinks this is newsworthy.
Twitter seemed like an interesting way to quickly reach a large number of people, and people that seem to exist outside of the nin.com world of fans. For a while, I found it useful to read replies and get a sense of what people are thinking / saying, and this worked well for a while. As I've mentioned in other letters, the key to understanding your audience / fan-base is to engage them and understand them. The results of me doing this with NIN include the way we sell tickets on nin.com, the way we've distributed the last records, the multitracks available for free download for you to remix, the Creative Commons licensing, the open camera / recording policy for live shows, no fan-club fees, the tour music samplers, the open design of nin.com, etc etc etc. I could keep going because pretty much everything we've been doing with NIN lately has been based upon what you as an audience think would be a cool way to do it.
Most of these policies and approaches have nothing to do with Twitter, but it was another tool to see what people think about things and get feedback.
Then... around the time news broke of my engagement, a faction of troublemakers showed up whose sole intent was to disrupt, harass, insult and incite. Let me explain to you why simply blocking on Twitter was not a solution. If you are interested in someone on Twitter, you can follow their updates. I've noticed however many people want to see the replies that user gets to have a sense of a thread of information / thoughts. You do this by searching the user's name you're interested in. When I started getting relentlessly reply spammed by these few individuals with harassment ranging from hoping I overdose to calling my fiancee racist slurs hundreds of times a day, YES - I could (and did) block them, but everyone else reading my replies sees ALL of that nonsense. So, I am providing a platform for this rubbish to be broadcast to my fanbase, which I am not going to participate in. I discussed this with some friends at Twitter who acknowledged the problem with a "yeah, um, we're thinking about doing something about that - people are complaining" response. Not good enough. As I've said, Twitter's interests lie in getting the most users and hype possible, then cash in for the big sale - and fair enough, they've come up with an interesting product.
Last night, I had the pleasure of trying to explain this message to an understandably upset Veronica De La Cruz:
@AndreaUrbanFox someone got balls at last! Hey, can I have some of that #Eric money? The dude's dead, he doesn't need it lol
Really?
She saw this message because anything with the #Eric hashtag appears on weloveeric.com. I tried to explain to her this person is just a lonely, obsessed, delusional, bitter "fan" who recently posted how the celebrity she'd most like to date is ME. She spends countless hours a day obsessing over me, my fiancee and NIN resorting to ANYTHING for attention. In a reasonably moderated community, these people can be made to vanish - on Twitter, it's a free-for-all - hence they flock there. It depresses me to think my art and life's work can attract this kind of scum, and trying to explain to Veronica why someone would stoop to that level of ignorance for attention - and it's someone that because of me is in her world causing her pain... well, it sucks. If that was your intention you trolling, cowardly pigs - you've succeeded.
Moving on.
Although this tour has been fairly brutal in terms of length, travel and schedule - we as a band are very much looking forward to playing these last shows and we never take for granted the support you've shown and proven over the years. My best work is yet to come - watch and see.
Thank you.
Trent
Edited 1 time(s). Last edit at 07/28/2009 11:28AM by rob_sheridan.
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